GMR has a long history of executing within the night-life scene: 30+ years, 12+ alcohol brands, 137,000+ on-premise events, not to mention sampling and brand engagement at off-premise fairs and festivals.
Their team with the use of Analytic came out with this really fun and brilliant way to showcase the different types of persona of a drinker. This shows that data if presented creatively can be fun and interesting.
Their team with the use of Analytic came out with this really fun and brilliant way to showcase the different types of persona of a drinker. This shows that data if presented creatively can be fun and interesting.
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